Events marketing is a popular business strategy used for promoting a brand and its goods or services. It is a great way to make a splash with your business, attract potential new clients or investors, and showcase your projects to a wider audience. If you are thinking about whether or not events marketing could be the right option for you and your business, here are some of the benefits it could bring.
Make New Connections
Hosting events on behalf of your company facilitates introductions between many different people. You could find new customers, new partners, new investors, and new connections and contacts for the future. Get ready to exchange business cards with attendees at the event and make a note of any leads you want to follow up on afterwards. Take some time in advance to set out your own priorities, targets, and objectives you want to achieve from the event. This will help keep you focused.
Promote Your Business
An event means you can have your business’s brand and logo plastered all around the venue and outdoors too. While this will come with a cost, it can be very helpful for building brand awareness and recognition. This is particularly true if your event is being hosted in a busy area with plenty of footfall and cars passing by outside. Think about where most of the footfall will be and create targeted posters, banners, and other promotional material to utilize the opportunity and attract the maximum number of people.
Attract Investors and Partners
One of the ways in which you can use events to attract new partners and investors is by inviting them to sponsor the event itself. Not only will this save your business money, but it will also allow other businesses and partners to have their brand displayed on the promotional material. You could offer different types of marketing opportunities to investors depending on how much money they are putting into the event. Take time to do some research and find a guide for planning your next special event with handy tips about bidding and how to get funding. Check the linked blog if you are stuck.
Get Media Coverage
An event is a great excuse to reach out to the media. So, invite them and see whether they want to cover the event. While it may not always result in strong media coverage, you might still gain some media interest for the future or feature in longer pieces about businesses in the area. Try to find a good media hook with a unique story or headline which will give your company the best chance of making it into the newspapers.
Planning and hosting an event can help to cement your business’s place in a local area while connecting with new people and other businesses relevant to yours. It can also help to position a small business or new company as one which is outside-facing and ready to make new contacts and connections.
