With sustainability driving consumer behaviour, countless Canadians are making greener decisions on all fronts of their lifestyle, from home improvement to transportation. In recent years, with a growing emphasis on health and sustainability, homeowners have shown a marked increase in purchases of non-toxic and environmentally friendly products when restoring their homes.
A 2025 report by MadeinCA reveals that 80% of Canadians consider sustainability an important factor when making home improvements. The trend toward eco-conscious building products is driven by a passion for the environment and heightened awareness of possible health hazards from chemicals in traditional home improvement products.
“We are seeing a greater understanding of the impact of home improvement materials on our health and the environment,” says Matt Cameron, a DIY enthusiast and home improvement fanatic. “More homeowners are beginning to understand there are safer, more sustainable options out there that don’t come at the expense of quality or style.”
Non-toxic paints, in particular, are spreading in the home improvement industry. Conventional paints often release VOCs (volatile organic compounds), which can cause indoor air pollution and are linked to respiratory diseases and headaches. Many Canadians opt for low-VOC or VOC-free paints that do not contain toxic substances and help improve indoor air quality. This has been met with a response from the Canadian paint industry, which has begun catering to consumers looking for green options, including organic and plant-based paint.
In addition to paints, sustainable flooring options have also become increasingly popular. Traditional hardwoods are being replaced with materials like bamboo, cork, and reclaimed wood. Bamboo has quickly become one of the popular flooring solutions. Its strength and rapid growth velocity make it a sustainable alternative that can replace hardwood floors.
Energy-efficient appliances and systems are another important aspect of the green renovation movement. Many homeowners choose appliances like refrigerators, washing machines, and water heaters that consume less energy and bring lower utility bills. According to a report from Natural Resources Canada, energy efficiency improved by 12.8% in 2020, saving Canadians 846.6 petajoules of energy and $20.7 billion in costs.
“There’s a growing realization that there are long-term savings from investing in energy-efficient products,” Cameron says. “These products protect the environment and save households a lot of money over time.”
The sourcing of materials has also changed. Recycled and upcycled materials that were once used only in niche markets have entered the mainstream as choices for many homeowners. Reclaimed wood furniture is popular for those who want to do their part and reduce their carbon footprint but do not want to give up on aesthetic appeal.
Sustainable home improvements may sound like some niche concerns of eco-fanatics. Unbeknownst to many residents, non-toxic and eco-friendly products also improve the quality of their homes. Natural materials have distinctive beauty, which helps create warmth and a welcoming atmosphere that goes well with modern and traditional decor. Non-toxic products also tend to last longer, so they can be of better value over time.
There are still barriers to the adoption of non-toxic and sustainable products despite their growing popularity. The higher price tag of many eco-friendly options can also deter some homeowners from switching. Nonetheless, prices will eventually fall as demand for such products rises, allowing a broader segment of consumers access. In fact, according to a new report, the Canadian green buildings market is expected to reach a revenue of USD 18,449.8 million by 2030, with an annual growth rate of 9.9% from 2025 to 2030.
With increasing awareness of the benefits of using sustainable and non-toxic products, this trend will most likely influence the future of home improvement. Homeowners are looking for products that align with their values, including environmental benefits, health benefits, aesthetics, and function. With more sustainable products and more competitive prices, the adoption of eco-friendly materials and techniques will continue to grow, creating healthier, more sustainable living environments for generations to come.
