The real estate industry is extremely competitive. If you work in real estate marketing, you are always looking for ways to gain an edge over your competitors. 3D rendering services may be that edge you are looking for.
Architectural visualization and 3D rendering services can dramatically improve your marketing efforts, which can lead to more conversions. A 3D rendering company will help you showcase the spaces you are selling in the best possible way, without breaking the bank while doing it.
The role of 3D rendering services in real estate marketing development
You can use 3D architectural rendering services at every stage of the project, even before construction has started. Here are a few ways you can benefit from 3D architectural visualization services:
Showcase properties before they are built
In the past, developers had to wait for the real estate project to be completed before they could even think about selling it. Often, the property would stay vacant and units unsold while the campaign gained some steam. Sometimes real estate development marketers would try to style a semi-completed unit and hire photographers and designers (as well as furniture) to present the property in the best light.
This has changed completely with 3D rendering. Now, developers can create photorealistic, perfectly staged, perfectly lit images of properties long before the foundation of the building has been laid. Potential buyers and investors will get a glimpse of the property’s potential months before moving in. It makes it much easier and more affordable to pre-sell a property and broaden your targets. You can even take buyers on a virtual walkthrough to really show the property in its best light.
Show off the Highlights
If you have a really good 3D architectural rendering company on your side, you can showcase both the beneficial and commercial features of a property. You can do a lot more than just showcase the exterior and interior of a building. You can include the entire environment, including neighboring properties, streets, schools, supermarkets, parks, and more so that residents really get an accurate idea of what it might be like to live there. Then, careful shadowing and usage of light can display decor, lighting, rooms, and furniture down to the most minute detail.
Engage customers right away
3D rendering doesn’t just showcase a property. It engages customers’ imagination and emotions. Customers will also be able to provide feedback and visualize changes before committing to a design. 3D renders will create an image of space so that it resembles customers already living or working there. Rendering pets, artworks, open books, or a roaring fireplace helps them picture their new lives within the apartment or office you are creating. You can also enhance the image by adding local weather, including snowflakes, sunshine, raindrops, or cloudy skies. Plants, trees, birds, and flowers can also paint a serene picture of their new environment.
Justify your pricing
Sketches and drawings don’t exactly inspire buyers to open their wallets, especially when you are charging a premium price. Luxury buildings should be promoted with gorgeous 3D images that help clients understand the true value of a property, including the materials used, the lighting, the upscale feel of the cabinetry and finishes. Only 3D rendering can set the scene for these clients and justify the price tag.
Closing Communication Gaps
If you are working off rough sketches and architectural plans, you are going to have a hard time explaining to clients (as well as your copywriters and designers) what the property is like. Clear 3D images show you and your clientele exactly what to expect. You can create accurate and detailed marketing materials that show clients exactly what they can expect when they sign on the dotted line. They can also use the images to tell you exactly what they like and don’t like about space so that modifications can be made even before the building is completed.
Clearly, 3D rendering services are worth their weight in gold. More effective marketing campaigns lead to faster sales and higher profits. Forget about patiently waiting for construction and interior design to create a show home – you can showcase the property before it’s built with 3D rendering services.